Why You Should Invest In Social Media
Social Media offers a multitude of effective, low-cost and no-cost tools to help you build brand awareness, drive traffic to your website, establish your reputation as an knowledgeable resource, and promote revenue generating opportunities.
Through Social Media you can create thought leadership online by approaching content strategically and having something compelling to say to your audience.
Many people feel overwhelmed when considering starting up their own social media channels for business. What’s the right platform? Where will I get my content? Does anyone actually care what I have to say? These questions are common, and some that I hear from my clients all the time.
When starting up, you don’t have to be on every platform right away. Pick the platform that is best for you; one where your target audience spends most of their time. You’ll also want to establish some Social Media goals.
Once you’ve picked your platform and strategically decided upon your goals it’s time to plan out a content calendar. Your content calendar is one of the most important aspects of your Social Media Strategy. Think of it as the heart that pumps blood to the rest of you body. Your content calendar will pump content to your social media channels and keep it alive! Another great tip is to prepare your posts ahead of time. Remember, it’s important to be authentic in your posts. You want to translate your unique offline personality online, so that potential new clients will know exactly what it’s like to work with you.
As you continue to create content and share it online, your audience will start to hear you. They’ll see your posts and notice how knowledgeable you are and begin following you and sharing your content. This creates a snowball effect and as time goes on your content will continue to be seen by more and more people, thus expanding your online reach, building your brand awareness, driving traffic to your website, your phone and your email list!